WHERE DO I SHOW UP?

A lead. A referral. A hire. An invitation. A new opportunity. Know what you want your brand to create so you can focus your energy and know when it’s working.

When your name comes up, what do you want to be the obvious call for? Give the right people a clear reason to think of you when the opportunity comes up.

Social is part of it. So are relationships, speaking, events, partnerships, industry involvement, and hosting. The right mix depends on where your brand can have the most impact.

Not everyone. The customers, employees, partners, peers, and people in your industry whose awareness and trust will move the needle.

WHO NEEDS TO KNOW YOU?

Known for What?

WHAT DOES IT LEAD TO?

You don't need to become an "influencer."

WE HELP BUILD A BRAND THAT ACTUALLY FEELS LIKE YOURS.

What does working together look like?

When you’ve been inside your work for years, the interesting parts can start to feel ordinary. The way you think. What you’ve learned. The decisions you make differently. Part of my job is helping you see what’s distinct about you and how it connects to the people you want to reach.

We’ll use designed exercises, prompts, and conversation to get underneath the polished answers—digging into your identity, instincts, experiences, ambitions, and audience to find the ideas and patterns worth building around.

Then we’ll turn it into a brand people can recognize, remember, and act on. You’ll get your Identergy Brand Guide and an AI thinking partner built around our work. Between the two, your brand doesn’t get lost in a PDF somewhere. You can keep exploring ideas, pressure-testing opportunities, developing content, and putting the brand to work.

IDENTERGY BRAND GUIDE

A practical guide to how you want to be known, who you want to be known by, and how you’re going to build that reputation.

Brand positioning | Audience strategy | Core messaging | Brand voice | Content strategy | Channel strategy | Brand persona | Visual Identity

A thought and writing partner that knows you and your brand, so you get ideas, feedback, and outputs that are grounded in the work we’ve done, not generic, aggregated AI answers.

INVESTMENT:

-One 2.5-Hour Session.

-1-2 Week Turnaround One

-1-Hour Implementation Session

$2,000

DETAILS:

+ AI BRAND AGENT

(Spade can stay involved after the brand is built through ongoing content creation and creative support.)

A consultant and business owner had several parts of his professional life that made sense individually but didn't add up to one clear reputation. We found what connected them and built one personal brand capable of holding all of it.

A business owner had a distinct point of view behind her work but wasn’t putting enough of it into the world. We clarified what made her perspective valuable and gave her a clearer way to show up, share her thinking, and create opportunities for the business.

A business advisor was already posting and networking. He didn't need more activity. He needed to become more intentional about where he spent his brand energy and visible inside the world surrounding the people he wanted to serve.

PEOPLE COME TO SPADE FOR DIFFERENT REASONS

A 30-minute brand identity audit.

GET OUT THE LITTLE SHOVEL

What do people find when they go looking for you?

I’ll spend 30 minutes looking at your brand the way a potential customer, partner, or opportunity would, then we’ll debrief (30 minute call) what’s coming through, what’s getting lost, and what could be working harder for you.

No prep. No questionnaire. I’ll find you.

I’ve spent my career working between the science of marketing and the art of building a brand.

I understand the mechanics of getting in front of the right people. But I’m most interested in what happens when you get there. What they understand about you, what they remember, and what they eventually call you for.

Marketing creates the opportunity to be seen. Brand gives people something worth seeing. Spade brings the two together: getting clear on the brand you want to build, then creating a strategy for putting it in front of the right people.

Underneath all of it is a belief I care about even more: People are capable of contributing more when they understand who they are and recognize what's theirs to contribute.

My desire is for more people to recognize the value in who they uniquely are.Their talents, perspective, experiences, and way of seeing and have the confidence to put more of that into the world.

That's why Spade exists.

I'm Ryan.

LET'S DIG IN

Tell me what you’re looking for help with. I’ll reach out to schedule a 15-minute call to discuss your goals and whether Spade is the right fit.

ALWAYS FEEL FREE TO EMAIL ME DIRECTLY: ryan@diginstandout.com

IDENTERGY

/eye-den-er-jee/
noun

Identity + energy.

The energy that comes from knowing who you are, what you uniquely bring to the table, and putting more of it into the world.