Stock Pages

I created this page (below) about a year ago to take stock of where I am mentally and emotionally each day. I’ve learned I’m not always great at recognizing where I actually stand, and sadly, I can go days or even weeks without truly feeling anything for myself. This page became a small safeguard against that drift.

Feelings are deeply tied to identity. How we feel about ourselves and the situations we’re in directly shapes our thoughts and, inevitably, our output. You can start living in a false identity or lose your true one if you’re not feeling and processing what needs to be felt and processed.

I’m not sure I’d say brands have “feelings,” but I would say brands are living and breathing. Just like budgets, deadlines, and conflict can stir emotions in us, the same pressures can move a brand off-course. When a budget isn’t where you hoped it would be, it’s easy to make a quick adjustment that fits the numbers but breaks from the brand identity. Sometimes that’s necessary, but when those micro-adjustments happen everywhere, identity erodes and output stops aligning with who you really are.

So just like taking stock of yourself in the morning (journal, prayer, etc…), take stock of your brand regularly (I’d suggest quarterly, at minimum). It can be as simple as reviewing your brand output and asking: Where did we slip (it’s okay!) and why? Where did we truly live in our identity (amplify that!)? Recognize the impact—positive or negative. This awareness makes all the difference when future decision-moments show up.

And a great (and fun) way to do this, yes, I’m a little partial is by attending a Perception Lab!